New Fish Names Guarantee is a Breakthrough for Consumers

Media release: 24 June 2008 New Fish Names Guarantee is a Breakthrough for Consumers - Look For This Logo

WHAT'S described as one of the most important developments for seafood consumers in over 200 years was launched today Australia-wide.

It is a scheme whereby seafood retailers displaying the "Approved Fish Names" logo guarantee to use nationally standardised fish names, helping to remove the confusion that numerous surveys have revealed reduces consumers' confidence in purchasing seafood.

Mr Ted Loveday, Managing Director of Seafood Services Australia said today's launch of the Fish Names Brand Scheme was a critically important innovation for both seafood businesses and consumers.

"A lot of people in the seafood industry are very excited about this scheme," Mr Loveday said. "It's a breakthrough. It's been a long time coming and will make a real difference to seafood retailing across the nation.

"It's adoption by all the retailers at the Sydney Fish Market from today is just the beginning, and a very significant indication of how responsible retailers believe adopting the standard fish names scheme can benefit their business and help consumers. The Sydney Fish Market is the largest seafood market in the country and all of the retailers there recognize the benefits of this scheme.

"By adopting the scheme and displaying the 'Approved Fish Names' logo in their premises, participating retail outlets can demonstrate to customers their commitment to the accurate use of names and labelling of fish. That will certainly give them a marketing edge".

Mr Loveday said the SSA scheme aimed to strengthen consumer confidence in seafood.

"The scheme addresses the most important concern identified amongst seafood consumers in numerous surveys over the past two decades. The consistent use of correct fish names, along with the accurate identification of the country of origin of the product, is essential for long-term consumer confidence.

"The Australian Fish Names Standard AS SSA 5300-2007 defines one Standard Fish Name to be used for each seafood species produced or traded in Australia. The list was developed by SSA's National Fish Names Committee through an extensive consultation process involving seafood experts, consumer representatives, fisheries managers and other stakeholders -- a mammoth six-year project involving public consultation and the assigning of names for 4,500 seafood species -- and was adopted by Standards Australia as an official Australian Standard in July 2007.

"The SSA Fish Names Brand Scheme directly addresses accuracy in fish names. It provides positive incentives for seafood businesses to achieve and promote the use of correct fish names and accurate labelling through a recognised logo in which consumers can have confidence."

And why is it one of the most important developments for over 200 years?

"Confusion over fish names in Australia began at least 238 years ago, when Captain Cook sailed into Botany Bay and his crew caught a reddish fish he named 'snapper', because it was similar to an entirely different family of fish he was familiar with from earlier trips to the Americas. In fact, Cook's ghost can rest easy: that name is so popular it has been retained as the standard name across the country. But that's 'snapper', not 'schnapper': the extra 'ch' was an adornment restaurateurs added later."

Details of the scheme are available on the SSA website: www.seafood.net.au

FURTHER INFORMATION: Mr Ted Loveday, Telephone 0427 323 663

List of Standard Fish Names For Some Popular Species

The following list shows the Standard Fish Names and obsolete names for some popular species (by State). Full details of these and all of the 4,500 species in the Australian Fish Names Standard are available on our user-firendly, searchable online Standard Fish Names Database at: www.fishnames.com.au

State	Standard Fish Name	Obsolete Name
QLD	Blue Swimmer Crab	Sand Crab
	Moses Snapper	Moses Perch, Fingermark Bream
	Golden Perch	Yellowbelly
	Saddletail Snapper	Saddletail Seaperch
	Tropical Snapper	Seaperch
	Yellowfin Bream	Bream
NSW	Mulloway	Jewfish
	Blue-Eye Trevalla	Blue-Eye Cod
	Bight Redfish	Red Snapper
	Morwong	Deepsea Bream
	Orange Roughy	Deepsea Perch
	Luderick	Black Bream, Blackfish
	Mahi Mahi	Dolphinfish
	Bar Rockcod	Bar Cod
	Cobia	Black King
VIC	Escolar	Butterfish
	Rudderfish	Butterfish
	Rocklobster	Crayfish
	Morwong	Deepsea Bream
	Orange Roughy	Deepsea Perch
	Barracouta	Snoek
	Blue Weed-Whiting	Grass Whiting
	Silver Perch	Black Perch
	Cobia	Black King
TAS	Rocklobster	Crayfish
	Blue-eye Trevalla	Deep Sea Trevalla, Sea Trevally
	Blue Warehou	Trevally
	Silver Warehou	Trevally
SA	Australian Herring	Tommy Ruff
	Australian Sardine	Pilchard
	Rocklobster	Crayfish
	Golden Perch	Callop
	Trumpeter	Bastard Trumpeter
	Ocean Jacket	Ocean Leatherjacket
WA	Snapper	Pink Snapper
	Tropical Snappers	Tropical Seaperches
	Rocklobster	Crayfish
	Australian Sardine	Pilchard, Mouli
	Saddletail Snapper	Saddletail Seaperch
	Silver Trevally	Skippy
	West Australian Dhufish	Pearl Perch
	Skipjack Tuna	Bonito
NT	Blue Threadfin	Threadfin Salmon
	Mulloway	Jewfish
	Goldband Snapper	Jobfish
	Saddletail Snapper	Nannygai
	Tuskfish	Blue Bone Tusk or Parrotfish
	Tropical Snapper	Seaperch

Issued: Tue Jun 24 7:21:06 EST

Reference-id: SSANEWS0227

News archive: For more news stories visit the SSA News Archive